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Lessons to Learn from Goa: The Changing Face of Indian Tourism

Writer: ARUN RAWATARUN RAWAT


Goa has always been India’s favorite beach destination, attracting visitors from all over the world. Beautiful beaches, exciting nightlife, and a mix of Indian and Portuguese culture make it a special place. But over the years, tourism in Goa has become more expensive, transport has become inconvenient, and local attitudes towards Indian tourists have changed. There are important lessons to be learned from Lessons to Learn from Goa: The Changing Face of Indian Tourism.

There are important lessons to be learned from Goa’s tourism model, especially for destinations like Himachal Pradesh that rely on tourism for their economy.

1. The Rising Costs – Too Expensive for Many Travelers

Goa was once an affordable destination, but now it has become quite expensive. Hotel prices have gone up, and even basic food items at restaurants and beach shacks are overpriced. These places now focus more on foreign tourists who can afford high prices, making it difficult for budget travelers to enjoy Goa like before.

If this trend continues, many Indian travelers will look for cheaper alternatives. A successful tourism model should offer both luxury and budget-friendly options so that everyone can experience a destination without feeling left out. Destinations like the Maldives, Sri Lanka, and Malaysia offer cheaper airfares than Goa, making them attractive alternatives for Indian travelers.

2. Expensive Air Connectivity – A Big Problem

One of the major challenges of visiting Goa is the high cost of flights. Air tickets to Goa, especially during the holiday season, are very expensive. Unlike other tourist destinations where airlines offer competitive prices and seasonal discounts, flights to Goa remain costly throughout the year. This makes it difficult for budget travelers to visit frequently.

More affordable flight options, better airline competition, and seasonal fare reductions could make Goa a more accessible destination for everyone.

3. Transportation Issues – Overcharging by Local Operators

Getting around Goa is another problem. Unlike other tourist-friendly places, Goa has poor public transport. Taxis and rental vehicles are very expensive, and many drivers refuse to use fare meters. Tourists often feel trapped as they have no option but to pay high prices for short trips.

Goa needs a better transport system with app-based taxi services and regulated fares. This will help tourists explore the place without feeling like they are being overcharged.

4. North Goa vs. South Goa – Different Experiences

There is a big difference between North Goa and South Goa when it comes to tourism. North Goa is known for its busy beaches and nightlife, but it is also overcrowded and sometimes chaotic. Vendors often pressure tourists to buy things, and some service providers do not treat Indian guests well.

South Goa, on the other hand, is quieter, cleaner, and offers a more relaxed experience. However, it is also more expensive and feels less accessible for budget travelers. The way Indian tourists are treated in different parts of Goa shows that customer service needs to improve across the entire state.

5. Hospitality and Customer Service – A Growing Concern

Many Indian tourists have noticed that some businesses in Goa treat foreign tourists better than domestic visitors. There are increasing reports of rude behavior, unwelcoming attitudes, and poor service. Tourism should be inclusive, and all visitors should feel respected, regardless of their nationality.

Better training in customer service and hospitality can help fix this issue. Goa must ensure that every guest, whether Indian or international, feels valued and welcomed.

6. Sustainable Tourism – Ignored for Profit

Goa is facing serious environmental problems due to over-tourism. Beaches are getting polluted, illegal construction is damaging the ecosystem, and waste management is poor. While some efforts have been made to promote eco-friendly tourism, financial interests often take priority over sustainability.

Goa can learn from destinations like Bali and the Maldives, where strict eco-tourism policies have helped protect their natural beauty. If Goa wants to remain a top tourist spot, it must focus on preserving its environment by enforcing stricter regulations on waste disposal, limiting over-commercialization, and promoting responsible tourism.

7. The Problem of Tourism Shanties – Coastal Encroachment

Another growing issue in Goa is the unchecked spread of makeshift tents, shanties, and temporary sheds along the coastline. Many of these structures are built without proper permissions and contribute to the erosion of Goa’s natural beauty. What were once pristine beaches now appear cluttered with unplanned commercial setups, reducing the charm of the destination.

While tourism-driven businesses are necessary for the local economy, they should be properly regulated to ensure they do not harm the environment or spoil the aesthetics of the location. Authorities must strike a balance between economic opportunities and preserving the scenic appeal of Goa’s beaches.

Conclusion – What Himachal Pradesh Should Learn

Himachal Pradesh is also a major tourist destination, known for its mountains, adventure activities, and natural beauty. Goa’s experience teaches us that tourism should be planned carefully to avoid making similar mistakes. Here are some key lessons for Himachal:

  • Keep tourism affordable: Air Travel, Hotels, transport, and food should remain budget-friendly so that all types of travelers can visit.

  • Improve transport options: Public transport, app-based taxi services, and regulated pricing should be introduced to prevent overcharging.

  • Treat all tourists with respect: Domestic and international tourists should receive the same level of hospitality and service.

  • Promote sustainable tourism: Protecting the environment should be a priority. Strict rules should be enforced to prevent over-commercialization and ecological damage.

  • Control unauthorized structures: Himachal must regulate makeshift structures in tourist areas to avoid cluttering its scenic spots.

By learning from Goa’s mistakes, Himachal Pradesh can ensure that its tourism industry grows in a way that benefits both visitors and locals while preserving its natural beauty for future generations.


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1 Comment


Himachal must learn and adopt appropriate tourism model as better road connectivity also going to restrict stay of tourists. for longer period .

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